In 1858, fresh off Italian unification, King Vittorio Emanuele II purchased a 250-acre property in Serralunga d'Alba and began producing wine from native Piedmontese grapes: Dolcetto, Barbera, and Nebbiolo. His son, Count Mirafiori, built it into a commercial winery, and Fontanafredda released its first Nebbiolo labeled as Barolo with the 1878 vintage. The estate prospered for decades before phylloxera, the Great Depression, and two world wars took their toll, eventually forcing a sale to Italy's oldest bank. In 2008, Piedmont native and Eataly co-founder Oscar Farinetti purchased a majority stake, breathing new life into the historic property. Under Farinetti, with winemaker Giorgio Lavagna and longtime agronomist Alberto Grasso guiding a zero-chemical farming program, Fontanafredda became Piedmont's largest certified organic winery following the 2018 harvest. Today the estate remains the single largest contiguous vineyard holding in the Langhe. Ebbio is Fontanafredda's everyday expression of that legacy: Nebbiolo grown across the wider Langhe and Roero hills, made to be poured young.