In 1963, a young Fiorenzo Dogliani made the trip from Piedmont to Milan to pitch his family's homemade wines, handwritten labels and all, to local restaurateurs. The wines caught on fast, and by 1978 the family had grown their holdings enough to purchase the historic Kiola estate and the Batasiolo Hills in La Morra, adding two estates to the seven they already farmed. Fiorenzo named the resulting venture Beni di Batasiolo, after the central vineyard where the winery and cellar still stand. Today the Dogliani family, five generations deep in Piedmont's Langhe district, farms more than 320 acres across nine estates, including five prized Barolo cru vineyards. Barbera has grown alongside Nebbiolo in these same hills for centuries, often planted on exposures too cool or too flat for Barolo's demanding grape. This Barbera d'Alba is Batasiolo's tribute to that long-underrated variety, grown on the calcareous clay soils the Langhe is famous for.