DBR Announces Official B Corp Certification

Demonstrating once again their unwavering commitment to their community and to responsible leadership in the wine industry, Domaines Barons de Rothschild Lafite has earned the prestigious B Corp Certification.
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PBI Journal Staff

In early March of 2023, Domaines Barons de Rothschild Lafite announced their official certification as a B Corporation (B Corp). Granted by the international non-profit organization B Lab Global, B Corp status signals the highest standards of environmental stewardship, social responsibility, and accountability.

This rigorous and lengthy certification process evaluates the full spectrum of a company’s social and environmental performance, corporate governance, and transparency. And after working toward this milestone for more than two years, all estates under the DBR Lafite family banner — including Châteaux Lafite Rothschild, Duhart-Milon, L'Evangile, and Rieussec, Vina Los Vascos, Bodegas CARO, and Domaine de Long Dai — have been labeled B Corps.

“Cultivate to Pass on.”

This phrase has been the Lafite credo and commitment for over 150 years. The estate’s official release said in part:

“Today, more than ever in this era of climate upheaval, our businesses depend on the balance of nature, our terroir, and our vines. The human being is merely the bearer of witness; there to protect.

“Our mission is to listen to and protect the nature that has been with us since the day we started, with now-organic viticulture in all our French estates. Believing in our shared desire to bring up our vines with care, curiosity, and tenderness and to vinify our wines always looking for balance.

“In other words: what we do is Cultivate to Pass on. The sixth generation of the Rothschild family is now looking after our vineyards. As a team, wherever we are in the world, we are constantly re-examining and adapting our practices to produce wines that speak about their roots and share emotions, while taking great care to ensure the well-being of our employees, our terroirs and those who will open our bottles.”

Bunnies in garden - Lafite
DBR may be a newly minted B Corp, but their efforts to mindfully farm and care for their land has always been a hallmark of their process.
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