This prestigious recognition celebrates emerging brands that are gaining strong traction in the U.S. market. To qualify, a brand must have achieved annual depletions of at least 50,000 cases in 2024, delivered a minimum of 15% depletion growth in 2024, and maintained consistent growth across both 2022 and 2023.
Côté Mas’ achievement — with depletion growth that's more than double the criteria for this award — reflects the brand’s undeniable commercial success and resonance with today’s wine consumers.
“Côté Mas has become a true success story in our portfolio,” said Marc D. Taub, President and CEO of PBI. “Jean-Claude Mas’ vision — combining authenticity and accessibility — has struck a chord with U.S. consumers. The Hot Prospect Award and the success of the new orange wine in this market signals an exciting new chapter of growth and innovation for the brand.”
With vibrant packaging, expressive blends, and accessible price points, the Côté Mas wines embody the essence of the Languedoc region: sun-soaked vineyards, Mediterranean spirit, and a balance of tradition with innovation. The brand’s wide-ranging portfolio reflects the diversity of French wine culture and delivers true consumer appeal that spans a full range of styles: traditional method sparklers, crisp whites, expressive rosés, smooth reds, and its newly launched orange wine.
Since joining PBI’s portfolio, Côté Mas' modern identity and versatility have fueled consistent year-over-year growth and made it a standout on shelves and wine lists.
And we're just getting started ...
