Planeta Unveils Stunning New La Segreta Labels

The immersive experience — hosted at the Brooklyn Botanic Gardens and led by Winemaker of the Year Alessio Planeta — marked the U.S. unveiling of the winery’s beautifully redesigned La Segreta labels.
Nicole Habif - Blog Author
Nicole Habif

It’s still early in the season, but the Brooklyn Botanic Gardens were in full bloom on Tuesday, May 7 — in more ways than one.

Against the backdrop of sunny spring skies, iconic Sicilian winery Planeta officially unveiled to members of the press and trade the newly redesigned labels for their La Segreta line of wines.

La Segreta new packaging - Planeta

Presented by Planeta CEO and Chief Winemaker, Alessio Planeta, the stunning label artwork represents the powerful beauty of nature — and Planeta’s unwavering commitment to preserving it.

Featuring rich, jewel-tone colors against a cream background, the herbs, flowers, and roots on the La Segreta labels were inspired by Sicilian botanist Giuseppe Riggio’s famous erbario picto, paintings of Sicily’s native flora dating from the end of the 18th to the beginning of the 19th centuries.

Alessio, who was recently named Wine Enthusiast’s 2024 Wine Star Winemaker of the Year, is renowned for his knowledge of native Sicilian plants. He brought his own personal copy of Riggio’s erbario picto to better illustrate the impetus for the repackaging project. (It is hard not to be taken by the incredibly detailed, precise paintings.)

La Segreta event Alessio and leaf - Planeta
Dawn Petter and Alessio Planeta play tug-of-war with a nopal, the edible "leaf" from a prickly pear plant.

Bringing the spirit of the day full circle — connecting Sicilian and North American plant life — was special guest Dawn Petter, a New York City-based herbalist who specializes in the benefits of plant medicine and foraged foods. Petter discussed some of the American equivalents of the plants depicted on the La Segreta labels, including the leafy green plant sorrel (“Potentially a perfect pairing with the La Segreta Grillo!” she said), nopal (prickly pear), and schisandra berry.

The presentations concluded with a casual stroll through the gardens — which, thanks to the spectacular weather, was a serious treat for all attendees.

“This was an opportunity to express exactly how Planeta’s wines give a true sense of place,” says Kristin Blizzard, senior brand manager for Palm Bay International. “Everything Planeta does is rooted in nature, so this event really immersed our attendees into a 360-degree nature experience.”

The La Segreta NYC event was part of a whistle-stop tour that began in Palermo and will continue on to London’s Kew Gardens before heading to Tokyo in June. Discover more about Planeta and its five stunning Sicilian properties here.

Garden walking tour Brooklyn - Planeta
Attendees touring Brooklyn's Botanic Gardens while soaking up some early spring sun.
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