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J.M. Da Fonseca Debuts Twin Vines
A New Vinho Verde From One of Portugal's Premier Wine Producers
 
 

March 1, 2008 – Fresh from the vineyards of northeast Portugal, Palm Bay International is proud to introduce TWIN VINES, a delightful new Vinho Verde from the venerable house of J.M. da Fonseca. Crisp, dry and immensely appealing, with a pleasantly moderate level of 10% alcohol, Twin Vines Vinho Verde is tailor-made for spring and summer entertaining.

Twin Vines is the latest wine to debut from J.M. da Fonseca. Established in 1834, family-owned J.M. da Fonseca is one of Portugal’s best-known and most historic wine producers, and one that enjoys worldwide recognition and respect.

Appropriately, Twin Vines is the creation of the newest generation of the Soares Franco family, owners of J.M. da Fonseca. The story of Twin Vines begins just a few years ago, in 2005, as Antonio Maria S. Franco, Jr., now 30 and currently Director of Marketing & Sales at J.M. da Fonseca, completed his MBA at Columbia University in New York. Columbia classmates, aware their fellow graduate came from a prominent Portuguese winemaking family, asked if J.M. da Fonseca produced a Vinho Verde -- for many the only category of Portuguese table wine they were familiar with by name. While J.M. da Fonseca is identified with many legendary wines, Vinho Verde was not among them. Antonio decided the time was ripe to remedy this situation, and thus the concept behind Twin Vines was born.

For inspiration for the name of his new wine, Antonio did not have to look far. It arrived in the form of twin girls, Francisca and Matilde S. Franco, born to Antonio and his wife Verónica in Portugal on May 25, 2007.

The finishing touches for Twin Vines come in the form of an especially eye-catching bottle design, a contemporary depiction of interlocking vines in spring-like shades of yellow and green. The selection of name and the presentation of Twin Vines is a fitting reference to Vinho Verde, which means “green wine,” alluding to the naturally youthful attributes of the wine.

Twin Vines 2007 will roll out in markets nationwide starting April 1. Packed 12 bottles per case, it is expected to retail for approximately $8.99 a bottle.

For further press inquiries, please contact
Bethany Scherline
T:(516) 802-4736     Email: bscherline@palmbay.com

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