Palm Bay International and Hazlitt 1852 Vineyards Announce Partnership Agreement
(August 2016) - Major wine & spirits industry player Palm Bay International and long-established, family-owned Finger Lakes, New York winery Hazlitt 1852 Vineyards are pleased to announce a new national partnership agreement. Effective August 1, Hazlitt and the company’s hugely successful Red Cat brand join Palm Bay’s portfolio of high quality producers from 15 countries. This marks the first New York State entry in the company’s portfolio, which in recent years has expanded beyond imports to include domestic wines from California.
Red Cat, one of the most popular and best-selling New York State wines, currently enjoys tremendous commercial success in markets such as New York and Pennsylvania. Through this strategic partnership, Palm Bay and Hazlitt intend to expand into additional key markets on a national basis. The primary focus will be on the Red Cat family of brands, which are made from native New York grape varieties Catawba and Niagara and include Red Cat, White Cat, Bramble Berry and Cabin Fever (national average SRP $8.99/750ml, $15.99/1.5L, $24.99/3.0L pouch). In addition, Palm Bay will work with a selection of Hazlitt’s vinifera varieties, including a semi-dry Riesling ($13.00/750ml) and dry Riesling ($17.00/750ml).
Siblings and co-owners Doug Hazlitt and Leigh Hazlitt Triner, together with their spouses Cheryl and Greg, respectively, represent the 6th generation of the Hazlitt family involved in viticulture in this classic region. The Hazlitts operate two tastings rooms in the Finger Lakes and employ over 100 full- and part-time people.
“As the demand for sweet wines shows no sign of slowing, we are proud to partner with a family-owned company that has specialized in high quality, accessible sweet wines with personality since their foundation,” said Marc D. Taub, President & CEO of Palm Bay International. “The opportunity to work with grape varieties that are native to New York - as well as some of the vinifera varieties that the Finger Lakes region is famed for - adds an exciting dimension to our portfolio of authentic wines from around the globe.”
Doug Hazlitt, Co-owner & CEO of Hazlitt 1852 Vineyards, remarked, “We are extremely excited to be working with Palm Bay moving forward. Our companies share a strong philosophy of family values, hard work and a dedication to making our consumers happy. Palm Bay’s powerful sales and marketing organization and incredible network of top wholesalers around the country will enable us to expand our reach and break new ground.”
About Hazlitt 1852 Vineyards:
The Hazlitt family has been farming on the eastern shore of Seneca Lake in New York for over 160 years. Established in 1984, Hazlitt 1852 Vineyards continues the family tradition of sustainable farming and producing quality products. Hazlitt is best known for its flagship wine brand Red Cat, one of the most popular and best-selling New York State wines. Its internationally-renowned wines also include Riesling, Pinot Gris, Gewürztraminer, Sauvignon Blanc, and Cabernet Franc. For more information, please visit www.hazlitt1852.com.
About Palm Bay International:
Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit: www.palmbay.com.
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